3F Superliga
Refreshed Visual Identity, Digital Design2024
3F Superliga is Denmark's premier football league, known for its thrilling unpredictability and passionate fan base. In collaboration with Divisionsforeningen, we developed a refreshed visual identity that captures the dynamic energy of the league and appeals to its evolving audience, with a focus on engaging younger generations. The identity includes a refined logo, a vibrant and energetic color palette, and a bespoke typeface, all contributing to a fresh, contemporary look. The new payoff, Dit Hold. Vores Liga (Your Team. Our League), reinforces the sense of community and the excitement that unfolds both on and off the pitch.
Alongside the Kontrapunkt team, I contributed to the concept development, exploring and designing two initial creative directions. Additionally, I played a role in the activation of the final identity, ensuring its seamless implementation across digital platforms, including the website skinning, to create an engaging and consistent user experience.
Agency: Kontrapunkt
Servies
- Concept Development/Design
- Digital Design