You Snus, You Lose
Bachelor thesis DMJX2023
In our bachelor thesis, my partner, Anna Ellen Dietz, and I aimed to to address a pressing issue: how to motivate young people in the age between 15-20 years to reduce or quit their consumption of nicotine pouches while also increasing their awareness of the health risks involved.
Guided by insights gained through our reserach, we set out to create an interactive solution that could make a meaningful impact.
Our solution, named "You Snus You Lose," is an app that combines gamification elements with a strong focus on community engagement. The app's gamification features, including badges, progress tracking, and goal setting, creates an engaging and fun experience that inspires behavioural change. Beyond this, we integrated a social community within the app, allowing users to share their journey, support one another, and reinforce their commitment to quitting nicotine pouches.
LINK TO FIGMA PROTOTYPE
Servies
- Research
- Strategy
- Concept Development
- Visual Identity
- Digital Design
- UI/UX